Why Optimize?

SEO provides a number of benefits that are often overlooked or undervalued, including the following:

Long-Term Visibility

Obviously, a site needs more than flash-in-the-pan exposure if it is to generate a significant stream of revenue. Banner ads or paid search engine placement may work wonders for a while but once the marketing budget is depleted, the site disappears. Another factor is that consumers tend to ignore or distrust blatant advertising; they are more likely to purchase from a site ranked high in the search engine results than from a conspicuously placed advertisement.

Increased Brand Awareness

A high ranking in major search engines means more people see the name of that company and become familiar with its products even if they haven't made a purchase. In fact, a study by NPD found that consumers are twice as likely to recognize a business ranked in the top three in search engine results than those appearing in prominent banner ads.


Targeted Traffic

Because keywords determine when a site will appear in search engine results and because those keywords are carefully (or should be) by the business, the type of traffic generated is highly targeted. For example, a site selling music could use key words, such as “classical music” to weed out people interested in jazz, rock, or pop. The higher the conversion rate from browsers to buyers.